庆祝日本铅笔产业

下周某个时间,暂定在11月2日,我们将在Pencils.com上推出两个日本品牌的精选产品;ob战队Kitaboshi铅笔公司和Tombow。这里有几款适合节日送礼季节的礼物。你可以在接下来的文章中了解更多关于这些具体项目的信息Studio 602下周初的故事。penils.com的品牌扩张是我们不断努力的一部分,我ob战队们将从世界各地为我们的铅笔板客户推出更多产品。这使我们能够在Pencils.com上增加高质量铅笔产品的广度,其中一些铅笔在美国市场上并不容易获得或众所周知。ob战队它还有助于提高人们对一些优秀铅笔和木制铅笔的认识和欣赏。鉴于我们作为木工板供应商与世界各地许多生产商的密切关系,我们希望在明年继续增加我们的供应组合。这周也标志着我每年都会去东京拜访一些我们的铅笔板客户,并与我们的帕洛米诺马和Blackwi欧宝娱乐平台靠谱吗ng关于我们预计在2012年推出的新铅笔项目的生产计划和产品开发。最值得注意的是一个帕洛米诺品质的私人标签铅笔项目,尽管我们将在未来几个月分享更多关于这个项目的信息,因为该项目即将推出。日本铅笔产业可能是世界上最有趣的国内铅笔产业之一。与欧洲和美国的同行相比,日本相对年轻,有几个品牌的历史可以追溯到100多年前,大多数日本木盒铅笔的生产和开发始于二战后时代。在过去20年里,该行业受到了其它发达西方市场所面临的许多全球化压力,还面临着人口趋势的额外挑战;人口的减少和老龄化,这意味着日本的铅笔消费量实际上每年都在下降,而且已经下降了一段时间。日本是世界上成本最高的铅笔生产市场,这反映在他们的价格上。因此,日本木质铅笔的出口很少,因此,国内市场决定了整体生产趋势。(事实上,peniob战队ls.com拥有我们的Palomino和Blackwing产欧宝娱乐平台靠谱吗品,以及更多的日本铅笔,可能已经是北美最大的出口量分销商之一。)尽管有这些趋势,但日本的生产供应链仍然相对完整和传统,没有像北美和欧洲那样的大规模并购或离岸生产。 Yes, there are certainly fewer producers over time, with several dropping out over the pat few years, but the basic structure has been relatively static. Also taken in context of relative market size vs. Europe and North America there are actually proportionately more Japanese companies actively involved in the production of pencils and pencil components in Japan today than in these other regions. Why is this? Several factors contribute. First, Japan is a high quality and brand loyal market with consumers who understand the difference between good and bad pencils and are willing to pay the difference. The 100 yen pencil is quite common and Beyond the major brands, Mitsubishi with its Hi-Uni and Tombow with it’s Mono, there has long been a unique demand for specialty pencils that also give a collectibles status such as “Character Pencils”, popular Disney, Pokemon and Anime characters licensed to either a pencil producer or a marketing company that contracts a local producer to produce their pencils. “Game Pencils” which treat the 6 sides of the pencil as a sort of die which children can roll against one another and win each other’s pencils. And a whole range of设计师主题铅笔。在日本首次在日本采用这些公司之前首先在他们尝试时专注于学校铅笔市场之前,在日本流行。即使营销公司拥有一个人物的权利,他们通常仍然使用日本亚承包商的质量原因,并且在进口字符铅笔的质量未提升时已经了解了日本消费者的期望的一些经验教训标准。在美国,越来越多的许可证或设计师主题铅笔由较低的成本制造业的营销人员进口,只有几家公司今天积极生产这些铅笔。在日本,所有公司都参与了这一市场的市场。其次,日本行业的独特结构涉及各种专家分包商,一些人只专注于制造工艺的一部分或两部分,如木制作,涂漆和整理,石墨和彩色生产或包装。MITSUBISHI和TIMBOW和MID层的大公司如Sakamoto和Kitaboshi使用这些通常更灵活或独特的熟练的子承包商,以满足特殊的处理需求,较小的生产运行尺寸,并在订单上更快地完成转变。该角色铅笔营销公司以及一些品牌的笔生产商,如宾列尔,完全依赖于其木套铅笔需要的分包商。这种结构有助于缩短供应链与进口铅笔在不断变化的专业,新奇铅笔市场。 All of these sub-contractors are small family owned companies operating essentially in a building that co-locates production with their own homes. They are more like traditional artisan workshops than what the average person would picture as a factory. The owners of these businesses are highly skilled and knowledgeable about their business. The extreme care and detail they speak with in discussing the technical aspects of doing this or that operation in the manufacturing process can be a truly amazing experience. Generally their home and factory debt has long been paid off and though their equipment is old and slow they are the best at what they do. Still this industry structure faces several threats which are a factor of both the demographic and competitive globalization trends over time. As the overall market shrinks and largest producers feel pressure from lower cost pencils they tend to keep more production in house to retain their economies of scale, thus slowly squeezing some of the subcontractors out. Mainly, focused on non-pencil products such as pens, markers, correction tape, etc. these companies still feel their pencil business is important and need remain the most efficient volume producers. Some have set up off-shore production of certain pencil components or assembly operations for some products in Vietnam or China, similar to western producers who have gone multi-national in their operations. Over time the mid-tier companies have adapted by focusing on introducing new products to diversify their business away from pencils into complementary novelty items, by broadening their sales distribution channels or dropping certain manufacturing functions to use subcontractors, etc. Finally, as the business owners’ age in the sub-contractor segment, often the 2nd or 3rd generation family members are not interested in continuing with the same passion as their parents, so these businesses also tend to shake out due to lack of management succession or natural selection of a sort. As a wood supplier to the Japanese Pencil Industry for three generations, our company is always conscious of these challenges. We value the close relationships we’ve built with many of these companies and families and salute their commitment to producing the highest quality wood-cased pencils. Adding and promoting more pencils produced in Japan to our Pencils.com offerings is just one small way of supporting these friends in the industry. They produce some of the most unique and interesting novelty pencils in the world and in time we hope to make this collectable segment a larger part of our offering in addition to some of the branded items we’ll be introducing in the coming weeks and months. We hope you’ll help you’ll join us in our Japanese Pencil Celebration event in November at Pencils.com.

3. 回复
  1. 马蒂西亚斯
    马蒂西亚斯 说:

    一篇很棒的博客,谢谢。

    然而,根据轶事证据,有一点我不同意。您写道:“因此,日本木质铅笔的出口很少。”上世纪90年代,当我还在德国生活的时候,日本铅笔占据了很大的市场份额,毫无疑问是进口铅笔中最大的市场份额。我的猜测是,在20世纪90年代初,他们至少占据了30%-50%的市场份额,至少在我曾经居住的地区的文具店是这样。我现在还有很多那时候的铅笔。有趣的是,他们通常只标记“日本制造”,但没有制造商的名字印在上面。

  2. 土拨鼠
    土拨鼠 说:

    Matthias,我很高兴你喜欢这篇文章,谢谢你的评论。我猜铅笔更倾向于设计,这是一个领域,仍然有一些出口到高端文具和礼品商店的小公司。然而,我认为你的评论实际上有助于阐明我对日本铅笔产业现状的看法。

    你提到了20世纪90年代,这是一个贸易全球化和向低成本制造国家重新结盟的时期,以及分销渠道的整合刚刚开始对铅笔产业产生最大的影响。今天我还没有在德国的文具店看到日本木制铅笔的展示空间分配,日本的铅笔很少出口到德国,与他们生产的其他书写工具或从中国、印度尼西亚和其他一些国家进口的铅笔相比。

    此外,随着传统文具店数量的减少,通过其他销售渠道销售的铅笔和书写工具的数量也在增加。因此,人们应该小心地将某些零售商店的货架空间分配与实际销售份额等同起来。在今晚的晚宴上,一位日本顾客亲切地将一些传统文具店称为博物馆,许多人去那里看、摸、感受那些精美的产品展示,但通常会在其他地方购买。

    有趣的是,今天我在Itoya银座商店有7层的文具和艺术用品。除了领先的日本铅笔品牌外,欧洲品牌的铅笔空间分配更为广泛,尤其是卡兰达琦和辉柏嘉。施塔特勒和德文特也在场。没有美国品牌的铅笔,除非你认为Derwent是ACCO所有。然而,我无法猜测这一切对这家商店的实际销售市场份额意味着什么。(请注意,上面提到的评论并不是针对Itoya的,我们的客户认为相对于日本市场的竞争性价格,Itoya具有侵略性。我要在我的推特上发一两张我拍的卡兰达切的照片。很好。)

  3. 马蒂西亚斯
    马蒂西亚斯 说:

    你的客户提到的文具店博物馆是最好的!我希望有更多这样的网站,我不明白人们是如何在其他地方购买的,特别是像文具这样的低价商品(我们这里不是在谈论电视机等,如果你可以通过网上订购这些商品节省很多钱)。

    在兰开夏郡(以及曼彻斯特和利物浦),几乎所有卖文具的商店都是连锁店的一部分,他们提供的东西或多或少都是一样的——无聊。其中一家(Paperchase)确实有很多日本铅笔,不幸的是更新颖的铅笔,你不会在那里找到Tombow或Pentel黑色聚合物

    美国的铅笔很少见,不仅在日本,在欧洲也是如此。我在英国和德国都没见过美国木质铅笔。将军牌金伯利(Kimberly)似乎不在德国出售,它甚至还装在一个标着德语的盒子里。

    在你的网上商店出售从你的顾客挑选的物品是个好主意。如果能有来自许多不同国家的国际铅笔精选,那就太好了。

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